Making WordPress and Social Media Come Together

Social networking has made an incredible impact on how people utilize the Web. Some small businesses might be speculating if they still need a business website, or if they can just employ Twitter and Facebook for their website presence.

While social media does offer many of the same tools that customary websites do, there are a lot of things that an expert website offers that social media can’t.

WordPress can be a perfect bridge between the two – making your business website incorporates flawlessly with your social media presence. Going forward, your website and social media can team up to assist you get more eyes on your business.

Here are a few of the reasons why you need to take benefit of a proficient website and leverage social media at the same time:

You Are the Owner

When you run a WordPress website for your business, you are only owner and have complete control of the website and contents. Content posted to social media websites frequently becomes the property of the social media site and/or the public. It also connects all of your content and branding with that of the social media network.

You Have Total Control

Social media sites provide several distractions and ads next to your brand. With your own business site, you control all of your content. Rather than distracting people from your brand name and promoting potential competitors to them on your social profile, you will be able to settle on what they see.

Credibility

Social media can be employed to boost your credibility, but only as an addition of your business. Without a real business website to put up your social media image around, it can in fact hurt your credibility. If users look for your website and only find your Facebook profile, they might suppose you are inactive or not really taking your business gravely.

You only recognize yourself as a leader in your industry by setting up your own business site, and employing social media to boost your network and offer new ways to connect with your primary site. It’s significant to leverage both of these portals. WordPress can flawlessly link content up to your social media profiles, and your networks can drive traffic back to your main website.

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3 Ways to Transform Your WordPress Blog into an SEO Machine

Over 80% of blogs stagnate with no traffic and few readers but the difficulty often lies with how people are invited to participate.

Simply having one doesn’t make it produce results.

What are the most efficient ways to get blog posts read?

·         Sharing on social media

·         Using an email list to distribute new posts

·         Google or Facebook advertising to drive awareness

·         Search Engine Optimization (SEO)

Using ALL of these options is perfect, but if you can only choose one, then SEO gets vote every time.

If you have a few hours to put in, here are THREE WAYS to change your WordPress blog (or website) into a search-friendly traffic generator.

1. Install a good SEO plug-in. My favorite free SEO solution is WordPress SEO by Yoast, which makes it simple as red light, yellow light, and green light. Pretty obvious, right? But remember that setting up it isn’t useful in and of itself – and many bloggers stop at this first step. Its real power lies in understanding how to employ it properly and decide the right keywords.

2. Do keyword research. Head over to the Google Keyword Popularity Tool and devote some time in keyword research to comprehend which keywords drive the most traffic. The trick with keywords is to never presume you know which ones are best; ALWAYS research to make sure you are using popular keywords that best suit your product, service and/or blog topic.

If you use localized keywords for your SEO efforts – such as “az life coach” or “life coach in phoenix” rather than just “life coach,” you are much more likely to rank well – with the extra advantage of landing more targeted readers. This is particularly significant if you are a local business.

I advocate creating a free account on AdWords (or log-in to your account, if you have one), then search for the keywords you think are most likely to be searched. Adding your city and state will give you local search results to review, plus some great thoughts for blog posts that fit what people are seeking. Using the keywords you put in, Google will bring up a list of keywords actually searched the previous month. I prefer to export them to Excel, get rid of needless columns, and rank them from most to least popular, then save the document for easy reference later.

3. Choose one keyword, then incorporate it in your post permalink, title and first sentence.

If you have WordPress set to name the page URL as your post name (settings> permalinks> post name), this will automatically put the keyword in your post URL – also called the permalink. This is a vital component for SEO success.

Then, just use the default text for the “SEO title” field at the bottom of the page (which is your title plus the name of your blog), and copy the first sentence of the post into the “Meta Description” field. If good writing dictates NOT using the keyword in the first sentence (which happens frequently but is not optimal), then paste in the first blog sentence that DOES have the keyword in it, or write one that uses the keyword and describes the post in a way that people would like to read it. Put the keyword in the “Meta Keywords” field, and then you are all done.

SEO magic occurs when you spot one keyword to focus on, then put it in the trifecta of permalink, page title and page description.

Ensure that keyword is incorporated in the body of post a few times, as related and appropriate, hit publish and you are good to go.

One last note – Be certain and offer NUMEROUS WAYS for readers to subscribe. If you can’t convert them to subscribers via email or RSS and/or they aren’t seeing your new posts, odds are good they won’t think to revisit your site. Your SEO may bring them to your blog the first time, but it may not bring them back.

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